The adoption of technology has provided an area for improvement in many aspects of our lives. It has brought us simplicity and ease of use for many actions, and the online dating scene is no exception. The intersection of technology and dating has made this trend and industry a thriving one and one of the most successful adopters of tech.
Before the widespread popularity of online dating services, people usually met through friends, in college, at work, or on weekend nights. But thanks to internet-based solutions, you can find the partner you’re looking for with a few clicks.
Whether you want to meet a woman for marriage or browse gay personals to find a hot partner for one-night stands, the online dating portals have something to offer. The more tech innovations applied, the easier online matchmaking becomes for short-term and long-term relationships.
Here we review some of the modern technologies these services utilize to improve the user experience and return search results.
Use of AI
When talking about online dating solutions, AI might not be the first thing that crosses our minds. But this tool is one of the most significant changes to this industry. Using AI, the websites examine your behaviors and the information you enter to find the most appropriate dates.
To clarify, if you’re an outgoing person who enjoys being in nature, AI will show photos of members who enjoy spending time outdoors. The elements taken into consideration by AI improve the search results and recommend men and women with the features you like to see in them.
Once used for the sole purpose of online marketing, geotargeting is another modern technology utilized in these services. The success rate of local relationships is much higher than long-distance ones, and geolocation technology is the most effective tool to find local dates.
The websites equipped with this technology look for partners in your area within a specific distance. Additionally, some dating services even allow members to get notified when nearby members join the user base.
With the increase in the number and use of social services, online dating sites have partnered with these services for integrations. For example, using SSO (single sign-on) integration, you’ll be able to log into multiple services without entering your username and password every single time.
Virtual Reality services (VR), music apps, video platforms, and Augmented Reality (AR) are some of the other integrations in this regard. With VR in place, you can talk with a virtual version of your partner and enjoy a more fulfilling experience no matter where they are.
Voice commands and chatbots have now taken over many internet-based services and tools we use. For example, chatbots on online dating platforms possess machine learning to mimic humans and learn how they interact using voice and text.
The database and knowledge acquired put chatbots into use as personal assistants or customer support representatives. But users can obtain additional benefits by communicating with them to practice matchmaking and get help from them.
Tinder and Dating
Tinder has helped many people meet potential matches by facilitating interactions between them in various conditions. One of the advantages of this service provider is its matching algorithms. Using AI, the system shows people random profiles initially to find out about their preferences. Also, the system monitors your “swipes” and recommends what you require to improve the results.
This flagship dating app has also introduced new features over the past years for a better experience. “Vibes” is one of the recent ones based on the app’s earlier events, and it pulls in elements from Swipe Surge and Swipe Night.
Swipe Surge allows people to know the busier usage times in their area. During these activity peaks, matchmaking potentials increase by 250%. On the other hand, Swipe Night added a narrative to user profiles based on their choices, and it can then be used as topics for starting conversations.
Now with Vibes, members get alerted about Vibes events for the best time to engage and help them start conversations better than just saying “hello.” It presents a series of different questions and then shows the responses on user profiles.
“Explore” is another feature introduced to satisfy young members’ desire for mindful dating. It’s a page that lists various interests such as Gamers, Entrepreneurs, and Foodies to help singles connect with members who share the same interests. This feature seems to be a good shift towards dating experiences that are more interactive.
To Wrap Up
Mew technologies embraced by online dating services are advantageous for men and women looking for matches. These improved means of communication, along with security measures, make it simpler than ever to find the right person without wasting your time browsing thousands of profiles.
The time-saving nature of these improvements is in line with the changes in modern lifestyles to make online dating a wonderful experience for everyone.