Insta is the new social media darling for teens and millennials with over 700 million monthly active users. Instagram also happens to be one of the most effective platforms for influencer marketing and driving awareness for brands and products. According to a recent study, sponsored posts have an average reach of just 2% among users, but that can change quickly when you take a deeper look. There are nearly 250 million users who view at least one photo or video from an influencer every single day. If you’re not using this as an opportunity to monetize your Insta game, you’re missing out on a big opportunity. Here are 8 ways that you can make money from Instagram by growing your followers and advocating on behalf of brands who want to pay you to do so.
Create sponsored posts and link to your own products/services
So now you’ve changed your username to something that brands can easily find and you’re posting and engaging with your followers. Now you can start getting paid for this by creating sponsored posts for brands that want to reach your audience. Be sure to link to your own products or services in the caption so that you’re earning additional money on top of the sponsored post. If you don’t have your own products or services, you can also create content around a brand’s product and get paid to do that as well. Just make sure that you’re being authentic and that you’re providing value in the post. You don’t want to get in trouble with Instagram for spammy behavior, and you don’t want to put your reputation at risk.
Create exclusive Instagram content for brands
If you want to get paid to post on Instagram and you’ve built up some decent followers, you can also create exclusive Instagram content for brands that want to reach your audience. This could take the form of photo shoots, video shoots and even Instagram stories. You can expect to earn a pretty penny and sometimes even more than what you would get for a sponsored post, but it’s going to take a bit of planning and effort on your part. You’ll want to let the brands know you’re interested in doing this by submitting a proposal that outlines your idea and how you plan to execute it. The more detailed your proposal is, the better your chances are of getting the gig.
Run an Instagram ad and promote it with a paid promotion
You’re probably wondering how you can get paid to post on Instagram even if you don’t have an audience. The answer? Instagram ads. With the rise of Instagram Stories, advertisers have been allocating more money to the platform. In fact, it’s expected that ad spending on Instagram will reach $5 billion by the end of 2019. If you’re interested in getting paid to post on Instagram by using Instagram ads, you’ll need to have an existing following. The good news is that you don’t need a huge following either. Advertisers are targeting users in the 18-34 range and you can expect to get paid approximately $25 per 1,000 impressions. Promote your posts with a paid promotion to get your ads in front of the right people and get paid to post on Instagram. Be sure to follow the rules and regulations so that Instagram doesn’t shut down your ads and your account.