There’s so much to handle when you own your own business. From all the hoops you have to jump through just to get everything off the ground to everything you need to manage once you’re up and running, it’s easy to have things fall through the cracks. One of those potential areas to foul up is your business’ website.
Once you’ve determined what kind of business you’re going to start and what your name will be, you’ll have a clearer picture of the domain name you should secure for your website. You want a domain that will be easy to remember and be clear about what you offer. For example, if your website is www.smokingthings.com, no one is going to assume your business caters to selling the latest in haute couture. People will know what you offer when your webpage is clearly named. Be clear in your business name, too. People confuse things easily and you should make sure both your business name and your domain name won’t be mystifying. Many consumers tend to avoid that which they don’t understand. Starting wisely with a clear, easy-to-remember name helps you attract customers.
You’re excited about your business, right? For many, that may translate into gushing about all the things you love about what you do. That’s fabulous. Really, it is. There’s a place for your enthusiasm and passion to shine through and while that place is definitely on your website, it’s not on the opening page. Your site should include up-to-date information on your home page. A concise statement about your mission or your purpose coupled with your location – especially if you have a physical brick-and-mortar store, your hours of operation, links to the rest of your site, and how to contact you. Are you selling things? You can also include pictures, descriptions, and ways to purchase any product or service you’re featuring on your home page. Just remember, a too-busy page will mean your potential customers will miss things in the clutter. Keep it clean. Oh, and your gushing, passionate testimonial about your love for your customers, employees, and business? You can definitely put that on one of your pages for which you provide a link. Many people will deliberately visit that page. Allowing them to do that voluntarily gives them the opportunity to develop goodwill towards you, which in turn builds their loyalty.
There are so many different tricks and tips to driving traffic to your website, but you definitely need to have these basics down pat.