Did you know that there are one billion active users on Instagram each month? As an owner, it is pivotal for your business to have a presence on the platform as a way to market and reach your target audience.
If you haven’t learned all the ways Instagram can help your business, you need to start now. Developing your own Instagram strategy will take a bit of time, yet it can be a huge help if you’re looking to grow and expand on the social media platform.
Be sure to keep reading for our guide on how to use Instagram for business and find out everything you need to know.
Create a Business Account
When you use Instagram and set up an account, you will find that you can create a business or personal account. You will want to make sure that you choose to create a business account as this will unlock many Instagram benefits to you.
For example, one of the biggest benefits of an Instagram business account is that you can have a contact button on your page. That means potential clients will be able to contact you outside of Instagram if they want to work with you.
There are tons of other benefits of creating a business account, such as being able to create shoppable posts, unlocking Instagram insights, scheduling posts, promoting posts, and so much more. You’ll even be able to use a feature that lets followers swipe up on your story once you reach 10,000 followers. The swipe-up feature will direct them outside of Instagram, for instance to your website.
Develop a Posting Schedule
If you’re looking to show business growth on Instagram, you’ll want to develop a posting schedule that you can keep up with on the platform. There are many different ways to post on Instagram, yet your main feed will be the one that draws in new followers.
You’ll want to make sure whatever you post on your feed is quality content. You can post photos, videos, and even graphics to capture the attention of your target audience.
Be sure that your posting schedule isn’t too intense when you’re starting out. Instead, make sure that it is something you can handle so you can make content that is engaging and compelling.
Your posting schedule should revolve around the times you find your audience to be the most active. That means if you see a lot of your followers engaging with you on Friday afternoons, make sure you’re posting at that time.
Use Instagram Stories
You might not need to post on your main feed every day, but one of your business goals should be to use Instagram stories daily. Instagram stories is a fun feature that Instagram introduce a few years ago where your posts will disappear after twenty-four hours.
The best part about this feature is that it is a perfect way to interact with your current followers. Instagram is one of the best places to engage and build a relationship with your clients. Through Instagram stories, they can get to know you and vice versa.
You’ll find that the content you post on your story doesn’t need to be as high quality as the content you post on your main feed. Instead, it can be a bit more real and at the moment. Your followers will appreciate you taking the time to engage with them and showing the real side of your business.
Analytics Are Vital
One of the best aspects of an Instagram business account is that you have access to Instagram insights and analytics. That means you can see exactly how well each one of your posts is performing. As a business owner, you need to make sure you’re taking advantage of this feature.
If you create a post that you think will do well with your target audience but is missing the mark, the insights can help you figure that out. There is never a need to take a post down because it didn’t perform as well as you thought it would. Instead, you now know how you can improve on your posts so that your next posts will do better.
Another form of analytics you can use on Instagram is session replay.
You might be asking what session replay is? It is when you have the ability to replay a follower’s journey on your social media account. You can see exactly what they clicked on and get a bit of an insight into what is interesting to people who view your page.
These types of analytics can help you create better content and advertise your products better through social media.
Respond to Comments
If you have a genuine Instagram strategy, you’ll find that people will start to interact with you through that platform. Something you should also include in your strategy is responding to each and every comment that you receive. As your account grows, you’ll find that it will get harder to respond to every comment, yet you should still try.
When you respond to comments on your posts, you’re starting a conversation. Engaging with your audience on Instagram helps you in more ways than one.
For example, Instagram will see that you are getting a lot of comments on a post and start to push your content higher in the algorithm. That means more people are going to see your posts, which can result in more comments and more followers.
Another benefit is that you will be working towards building a trusting relationship with your clients. If they know they can come to you on social media, they will be more likely to want to shop or work with you.
Instagram Strategy for Business
Creating an Instagram account for your business can help to benefit you in many ways. Yet, an Instagram strategy can help you connect with customers and advertise your products to your target audience. Make sure that you’re using Instagram to its full potential for your business.
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