Brand Equity Definition, Components, Examples

Brand Equity Definition, Components, Examples
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What is brand design?. Today we will talk about brand design and its importance in the field of advertising and marketing. Also, we will provide you with a simplified definition of brand design. In addition to the components and examples and a brief explanation of the brand design company, such as Meta Design and Pentagram. On the other hand, the brand design company’s successful role as a creative agency or a marketing company that uses logos and graphic designers is not limited. Where every brand design company strategy is very important.

This is to ensure consistency of communication across multiple channels, including the website, digital ads, and others. Besides the constant use of people by applications and smartphones and visiting websites, the design company has made it easier to use brand design. Accordingly, many brand design and digital marketing agencies have begun to appear. You will see many of them while browsing many famous websites such as Facebook and YouTube. Also, there are more details that you will now know about brand design companies. In addition to the definition of brand design and design components and others, follow us.

What Is The Definition Of Brand Design

The definition of brand design is one of the crucial marketing practices in creating symbolic elements. Besides design, logo, and name. And to create a distinct identity, whether it is a website, company, restaurant, or others. In addition to providing crowds for the differential product. Also, brand design is a valuable practice as part of the company’s overall brand strategy. This is because it gives a major advantage in the competitive market. Besides, brand design should be exclusive. Avoid imitating or violating the property rights of other brands. Also, the brand must contain the design components that we will mention below now. Follow us.

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Brand Design Components

  • First, the brand design must include the tagline.
  • In addition to the e-mail signature.
  • The logo.
  • Uniforms for employees.
  • Website branding design templates.
  • Packaging.
  • Besides hoardings and billboards.
  • Marketing guarantees such as leaflets and brochures.
  • Social media pages.
  • Business card.
  • Website.

Examples Of Branding Design


The idea of the Airbnb brand design revolves around active life. Besides the bold pink emblem and pictures full of people. This is to encourage people to take advantage of their lives.


Casper is a mattress maker company that is not just an innovative business model. But also with content marketing strategy along with a great visual identity. The brand design for Casper includes blue and beige colors. Besides illustrative hand-drawn.


After renewing Dropbox’s brand identity with a fresh, vibrant identity. In addition to the colorful and heavy pictures, this conveys a sense of endless creativity. This was shown in their banner on Instagram and Twitter since 2017.


Sonos is an audio and music company. That’s why Sonos specializes in an exciting challenge on how to visually communicate its brand design which is about sound. Also black color penetrated the design that reflects the experience of the product.


Glossier is a platform for cosmetics, and it revolves around the marketing of cosmetic products. Consequently, their brand design is clean and simple. Where people-focused photography. In addition to the light colors that make the visitors feel welcome and other details.

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Most Famous Graphic Design Companies


Pentagram is one of the biggest design studios. Where pentagram runs over 25 partners equally. The headquarter of the Pentagram studio in London. Services provided by the studio include sound design, packaging, development, editorial design, and brand design. Besides book design, environmental drawings, and exhibition design. Also, Pentagram offers interior design, architecture, industrial design, and figure design. In addition to many other services provided by Twitter. And Rolls-Royce and The Guggenheim are prominent customers of Pentagram. And locations in San Francisco, New York, Berlin, and Austin.

Meta Design

Meta Design is one of the most famous brand design companies in the world. Since Meta Design has been working in this field for more than 20 years. Besides the invention of Mac OS from Apple. Also, Meta Design provides many services in the field of design. Such as brand strategy and brand experience. In addition to creating brands and activating brands and other services. Meta Design is headquartered in San Francisco. In addition, the sites are Lausanne, Geneva, and Dusseldorf. Besides Berlin, Beijing, Zurich, and New York.

Charlie Smith Design

Charlie Smith Design is one of the most famous design companies in the world. Where Charlie Smith Design was founded in 2003 by Charlie Smith. Also, Charlie Smith Design takes a targeted approach in detail. With attention to every aspect of the design project. Also, Charlie Smith Design provides many distinguished services. Where banners and print design and packaging. In addition to motion pictures and digital design. Besides locating the brand and its strategy. Charlie Smith Design Headquarters is in London, UK. And John Lewis and Dragonfly Tea are prominent customers.

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Chermayeff & Geismar & Haviv

Another company of the largest and most famous design companies. In the United States and the world. We are now talking about Chermayeff & Geismar & Haviv. Chermayeff & Geismar & Haviv was created by Ivan Chermayeff and Tom Geismar. One of the most specialized features of Chermayeff & Geismar & Haviv. Is the design of logos and brand identity. Chermayeff & Geismar & Haviv is headquartered in New York, USA. And WordPress and NBC are the most prominent customers.


Anagrama is an international architecture, trademark, and software company. Also, Anagrama is one of the most famous companies in Central America and North America. Anagrama provides many services in web design and development and software service. Besides architecture, brand strategy, and others. Anagrama is headquartered in Monterrey, Mexico.

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