In the world of business today, everyone wants to leave their footprints in the sands of time for as long as possible. Nobody wants to establish a business that wouldn’t stand the test of time. With the internet being fused into everything including business, it is only right that you join the moving train so as to get to your destination. How can you join the moving train? This is done by establishing a commanding online presence. This is usually in form of a standard official website managed by a reputable e-commerce development company with adequate knowledge of both e-commerce development and Magento development. There are a number of things or features that make a website to be tagged “a standard website” and these days SEO is one of those features.
It’s easy to hear people talk a lot of able SEO without touching the technician part of SEO. SEO is far from being as easy and straightforward as it is often portrayed to be. These people that make it sound simple and straightforward often skip the technical aspect of SEO. This article will give you five amazing facts about technical SEO.
Page speed does matter
This is more or less something that’s not usually noted but it actually counts. Page speed has been a major search ranking factor for a very long time, and Google also said that it may start using mobile page speed as a factor in mobile search rankings. If your website takes too long to load, readers will just click on the back to the search engine and try the next relevant link. If Google sees that people are always leaving your page within the first five seconds of landing on it, they’re going to drop you down in the search results.
Off page SEO is crucial
This is is the same as saying that it is very important that you build strong backlinks to your website. A recent study shows that 75% of SEO is off-page and 25% is on-page. There are two key elements to improving your SEO and they are 1) attracting links and making your content relevant for the word, people are searching for. The reason why off-page SEO is highly rated is because you can control what appears on your website but only the quality of your content can cause the content originated from your website to appear in someone else’s website.
Short and persuasive Meta descriptions promotes traffic
The Meta description is the brief preview that shows up underneath a link on search engines. This gives readers an idea of what’s coming if they click. In this regard, a catchy Meta description will increase clicks even though it has not been proven to influence your rank in the search results. It is very important that you make your Meta description very short so that all the letters can appear underneath your link. A Meta description of more than one hundred and fifty words may end u being cut off with eclipses by search engines.
Having a mobile friendly website counts
The future of the internet is mobile and the ratio of mobile to desktop users is increasing every day. Google has recognized this trend. They’ve been working over the past few years to suit their search engine algorithms to reflect this new way of life. Back in 2015, Google implemented a mobile-related algorithm change. On November 4, 2016, Google announced their mobile-first indexing plans. Google’s mobile-first indexing could be a game changer. Mobile traffic is now more popular than desktop traffic and about 57% of all visits to retail websites come from mobile devices. You can see why search engines are stressing the need for mobile friendly websites.
Your site map doesn’t affect your ranking
Google, as well as other search engines, do not care about how you structure your website. As long as you’re using HTML it is up to you to structure your website the way that suits you best as it won’t affect how Google crawls on your website. Google usually crawl your homepage first but may crawl another page if there are more external links that specific page.
SEO is not as easy as straightforward as it is sometimes portrayed to be. Some facts about technical SEO are still very dicey such as the use of duplicate contact amongst others.
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