By building links, you expose your brand, products, and services to your target audience (and new ones). Indeed, Google’s algorithms are complex and always evolving, yet backlinks remain essential in how the search engine ranks websites, acting as votes of confidence. Using social media for link building isn’t a new idea; it’s just that it’s not always used to its full potential. Social media can be a valuable part of your SEO strategy. Let’s see how it works in actual practice.
Promote Your Website on Social Media & Put Content In Front Of Your Followers
Include your website in your social media profiles. Every profile should have a working link to your website; hiding it isn’t a good practice because it makes it harder to get to. Tell your audience they can find more information by clicking the URL in the BIO. On Facebook, ensure you have links to your website in these areas:
- Under Contact and Basic Info (on your About tab)
- Anything you post on your wall
- Your group’s pinned posts
If you don’t already have a social media presence for your business, it’s not too late to achieve that goal. Figure out what networks make sense for your company, keep usernames the same across social media platforms, and fill out your profiles. Build followers by inviting friends, family, employees, and customers to like and follow your page.
According to the experts at Seeders, you should publish your content across different channels to amplify your reach over a greater period of time. Let your audience’s interest be your guide in creating posts. Creating content that people will actually want to read builds brand awareness, forms relationships, and communicates your message more effectively. Have a calendar. It can be for new products, trending days, company announcements, etc. You might need a publishing tool that can handle multiple posts.
Get More Customer Reviews
Most users go to social media to find reviews and information about a business before deciding whether to use its services. Reviews are empowering, helping them make an informed and thought-out purchase decision. Customer reviews on social media are similar to website comments in the sense that they provide social proof, keep your content fresh, and boost engagement. Using reviews as a link building tactic is unfortunately overlooked. People are more likely to click on your links and share your content. Therefore, actively engage with your audience to earn their trust to promote your business. Make your time worth it.
Writing reviews can increase your website’s exposure and visibility via backlinks and unlinked mentions. Think about what products and services you use in your business on a daily basis, find opportunities for submitting reviews directly on their websites, and reach out (make sure to include your business name and website when you submit the review). When writing your review, include a deal of personalization. Equally important is to use keywords to increase your relevance during search engine crawls.
Mention Influencers or Brands in Your Social Media Posts
Mentions (and tags) can help you get the most from your strategy. If you mention an influencer or a brand in your content, they’ll feel good about themselves, so it raises their morale. Most importantly, they’ll feel like they owe you for the small favor, so they’ll link to one of your social media profiles. Boosting someone’s ego can be considered manipulative or selfish, but you shouldn’t look at things like that. It’s a win-win situation. The links connect one party’s page to another in exchange for a link back to the website (or guest post).
Instagram mentions can appear in post captions and comments. If you tag a username after the @ sign, it’s regarded as a mention. A link is created. Depending on the page’s settings, you may not be able to mention it. You can contact the people who are referencing you and ask them to link to your main site instead. The most common form of outreach is email, so find a relevant point of contact, draft your message, and hit the send button. If they’re posting images from your social media accounts, simply ask them to attribute them to you.
Create More Meaningful Connections
One of the biggest mistakes you can do is to outsource content creation to writers at the cheapest price and ask them to write variations on the same article, which are spread around as guest posts. You can imagine that Google has a problem with that. It would be best to hire link building services. Google won’t mind that, and neither will publishers. The experts can share case studies, results from your work, and so on, bringing excellent results as far as rankings and reader satisfaction is concerned. In case you didn’t know, guest posting isn’t a quick and simple process, so outreach can take months.
If you prefer to take matters into your own hands, build connections to ensure your time and energy are invested in the right place. Use your industry or niche keywords to find authors that have mentioned you in their posts and build genuine interactions. More exactly, spend some time engaging with their content and eventually make a request to get mentioned. Who knows? Maybe you’ll get a positive reply. Consider building off-site connections with the people who share your content on social media. When you come across very difficult situations, you have a network that can help you identify solutions.
All in all, social media can be a powerful tool for building and boosting backlinks. It’s a much more affordable alternative than other options, so it’s worth giving it a shot. If you’re looking for quick wins, you should better move on. Link building is a time-consuming process, yet it’s paramount for anyone who wants their website to be successful. You might want to consider hiring a link building agency; it might seem expensive at first, but it’s actually cost-effective in the long run. An experienced SEO provider knows where to look for possible collaborations and how to adequately conduct outreach.