When managing an e-commerce website, it’s crucial to gain more traffic and sales. You can make this happen by optimizing your on-site search engine optimization (SEO). But to ensure that your e-commerce website stands out from the rest, you need to understand on-site SEO for e-commerce first. Generally, SEO is a process where you implement various practices to boost visibility in organic search results.
When looking for something, whether it’s a product or service, the likely move of most consumers is to look it up online. With the help of SEO, it provides business owners like you with a way to reach out to the target audience so that they’ll visit your site. Due to the importance of SEO for your e-commerce site, you might want to consider an SEO-friendly Shopify theme as a good start. It can help revamp your site’s interface, as well as help in generating more traffic and sales.
Although the SEO aspect might seem like a challenging task, you can speed up the process by deciding on a solid strategy. If you want better visibility and to achieve good sales in your online store, here are some of the best SEO practices for e-commerce sites you might want to implement.
Utilize The Appropriate Keywords
Keywords will always matter. Although it doesn’t necessarily mean cramming your titles and descriptions, you need to use the right ones properly.
Make it a priority to include your keyword in the headline, description, meta description, and sub-headlines. Don’t forget to distribute latent semantic index (LSI) keywords across your site too, which are related keywords that help search engines and platforms understand your content in context.
Before using any keyword, you need to research your chosen ones. Try to determine how often people search for it and what people are looking for when using the keyword.
Find Out What The Competition Is Doing
If you’re having a hard time developing your e-commerce SEO strategy, you might want to start by checking out what the competition is up to.
As mentioned, one of the main priorities should be the keywords. It would be best to analyze the keywords you’ll find on your competitor’s homepages as well as on the popular product pages. You can also use tools to check the keywords your competitors are ranking on both paid and organic search.
Aside from the keywords, you should also check the landing pages so you’ll have an idea of how they utilize specific keywords for optimization.
Ensure A Seamless Website Architecture
Website architecture also plays an important role in search optimization. It’s crucial to ensure a streamlined experience for your visitors. With this in mind, make sure there’s a navigation structure.
Another good tip to keep in mind is the 3-click rule. Generally, this means that search engines and E-commerce sites must ensure that people can find what they need within three clicks. When you start on the homepage, there should only be a maximum of three clicks to reach any product or service on your site.
Maintain A User-Friendly Site
If you want your E-commerce site to be more accessible and efficient, make it user-friendly. It should be more than just the visual aspects. The optimal user experience should consider a variety of factors, including navigation, simplicity of use, and the overall feel of the site.
Other factors to consider are ensuring that visitors get what they’re searching for, keeping them interested while exploring, and giving them the most streamlined experience possible.
The user experience will also be a ranking factor in the recent updates. When search engines determine that visitors to your e-commerce site had a negative experience, it’ll assign your site a low ranking.
Some of the important aspects that might have an impact on the user experience are as follows:
- The site loads quickly
- Free of clutter and simple to use
- Ads should not interfere with your visitors’ ability to view your content.
- Calls to action (CTAs) should be there so that visitors know what to do next.
Additionally, ensure that your e-commerce site has a consistent layout and is easily accessible.
Optimize Product Pages
When you have an e-commerce site, the product pages play a crucial role. With this in mind, you need to focus on optimizing them in the best way possible. Avoid the mistake of writing a few lines about each product you have and add a photo or video.
Remember that you need to provide more details on your product pages so search engines can easily find them. More so, here are the specific elements you need to prioritize.
The name of your product or service is very important. It’s also utilized in the product or service page’s SEO title and URL. Make sure to include a keyword phrase in your product description.
Adding the right images for your product or services is important for your customers and search optimization. Make sure to include images of the product from various perspectives as possible. When adding images to your product pages, you should use the product name and main keyword.
The addition of videos can help provide customers with a clear view of your products or services. It can be a video showcasing the basic details of your products or testimonials from previous clients.
Make sure to include reviews to boost customer confidence in your products or services.
Adopt A Responsive Design
As people nowadays readily access the Internet via their mobile devices, it’s something you need to consider. Many are doing most of their shopping on mobile these days.
With this in mind, consider a responsive design for your e-commerce website to ensure a better user experience while also improving the search results.
Don’t forget about the backlinks if you want to ensure your e-commerce site stands out.
The backlinks are also ranking factors that search engines utilize to determine where your pages belong in the search engine rankings. When you have more backlinks from high-quality sites, your site becomes an authority in your niche.
Building backlinks for your e-commerce site isn’t a difficult task. An approach worth considering is guest posting on blogs related to your niche. You can contact the owners of the blogs you’re interested in and offer a few ideas for potential guest posts.
Improve The Loading Speed Of Pages
It would be best to reduce the page loading speed to rank well. If your site takes a long time to load, potential customers might walk away. The page loading speed is also a crucial element for mobile and desktop ranking. When your pages load rapidly, you’ll gain a better ranking on search engines.
One way to cut down on the page loading speed is to remove any unnecessary elements from your page. An example is a background image that couldn’t be seen and is not useful in any way. In the same way, it might be time to get rid of any add-ons or plugins that’ll not benefit your site.
More so, if you have large-sized images, it may take longer for the browser to load. Try to reduce the image size by half or save the images as a lower-quality file.
Today, many e-commerce site owners are eager to jump right into boosting their conversions. Even if it’s the right mindset, there are considerations to think about, especially SEO. Priority should be given to attracting your target audience to your website before focusing on conversions.
By considering some of these best e-commerce SEO practices, your online store will have a better chance of standing out in the search engine rankings and gaining more visitors in no time.