When you run a successful online business, the last thing you probably worry about is how to attract more customers to your site. For BigCommerce stores, the key to remaining successful over time is retaining existing customers. That’s why many new and established BigCommerce businesses focus their time and resources on optimizing their site for search engine optimization (SEO).
In this blog post, we’ll go over some of the best practices for improving your store’s reach and some of the benefits you can expect from leveraging BigCommerce SEO.
What Is SEO
SEO is the process of improving your site’s visibility in search results for keywords that people use to find your site. This can be done in a few different ways, from improving your page title to using meta tags and page content.
Learning and executing effective SEO strategies for your BigCommerce store can seem like a daunting task especially if you have no idea where to begin. Here are a few tips you can consider to take your business to the next frontier.
1. Use a Template That’s SEO Friendly
BigCommerce templates are a great tool for anyone looking to open a store on the platform. There are plenty of free and paid customizable templates for all businesses.
2. Register the Store with Google Search Console
Another step you need to take is to register your store with Google Search Console. This will allow you to let the search engine know that your store is online so that it crawls and indexes the site.
3. Use a Custom URL
The URL you use on your store’s product pages plays a key role in SEO. You need to use URLs that are easy to interpret and have a target keyword or two to make your website indexable on Google.
4. Optimize the Loading Speeds for Your BigCommerce Store
Page speed is a critical factor that search engines consider when ranking websites. Slow-loading sites are given less preference over those that load quickly.
As such, try and improve your site load speed by compressing your images, only using third-party apps that you’ll need, and making sure your store theme is mobile-friendly.
That said, here are some of the reasons why you should invest in SEO for your online store.
SEO Is Important for Building Good Organic Traffic
Search engine optimization is one of the best ways to build a strong organic traffic flow. This is because search engines like Google are always changing their ranking algorithms, which means you need to stay up-to-date with the latest SEO trends in order to stay relevant.
Additionally, there are over 250 million searches per day on Google alone. That’s why it’s important for your site to be found in the first few pages of search results to get those clicks and convert them into sales. For that reason, it’s imperative for you to invest time and resources into optimizing your BigCommerce store for SEO.
It Helps Improve Brand Recognition
SEO can be a valuable resource for increasing your store’s visibility and improving brand recognition. For example, if you rank high on Google for a keyword like “online shopping”, then the people who search for that term will be more likely to click over to your site. This could lead to increased traffic and sales for your business.
As we mentioned above, SEO is about improving your site’s reach within search results. One of the best ways you can do this is by using keywords in your page titles, meta tags, and page content. These are some of the most important components of SEO as they allow you to target specific keywords that are relevant to your business.
Additionally, incorporating keywords into these three aspects of SEO will make sure that your site is easily found when potential customers are searching for terms related to what you have to offer.
Builds Trust and Credibility for Your Brand
One of the biggest reasons to invest in SEO is because it helps build trust and credibility for your brand. If people can find your store easily, they’ll start to trust you more and will be more likely to purchase from you.
The whole point of SEO is that it’s done to rank higher in search engine results pages (SERPs). When people are looking for what you sell online, they want easy access to it. This means that if you rank highly on Google SERPs for keywords related to your products or services, searchers will find and trust your business as a result.
They’ll feel confident about clicking through because they know that you’re a credible source for what they’re looking for.
SEO Helps You Stay Updated With Current Trends
With Google constantly updating its search engine algorithm, it’s important to stay up-to-date with current trends. The best way to do this is by researching the latest updates and tools that Google has released.
You should also consider investing in your own SEO education by attending conferences, learning about SEO from books or online courses, or hiring an SEO professional like this company for personalized advice.
Save Money on Advertising with Search Engine Optimization
As an online retailer, chances are you’ve invested in advertising to promote your business and generate more traffic to your site. But with SEO, you can advertise for free and save money on paid marketing.
Instead of paying for a monthly ad campaign that someone else controls, SEO helps you get your site found on Google without spending a dime. And the best part is that it typically only takes a few weeks for SEO to start showing results so it’s something you can keep doing as long as your website stays up.
As long as you have your online store up and running, your SEO efforts can help improve its visibility in search results.
To Sum It Up
Getting customers to your e-commerce store isn’t easy, so you’re not going to get many visits just by chance. To increase your chances of attracting more potential customers, you’ll want to improve your store’s traffic with search engine optimization (SEO).
The benefits of doing so are invaluable and you simply can’t afford to. An increase in traffic can lead to an increase in sales, which will in turn increase the revenue of your store. You can also improve your store’s other metrics and increase your conversion rate.
So what are you waiting for? Get started today by following the tips outlined in this post and you’ll be sure to experience an improvement in your traffic in no time.
0 Comments