SEO has changed dramatically in the last few years. As a result, in order to attract the greatest number of visitors, you have to keep your WordPress website up to date with the latest SEO trends. To accomplish this, you must be well-versed in WordPress SEO strategies and apply them to your website. If your website’s SEO is strong, it will appear on Google’s first page, where the majority of internet searches begin and end.
WordPress SEO is a complicated subject, but we’ve included a few WordPress SEO tips to help you boost your website’s ranking and organic traffic:
Choose a Fast Web Host
In order to run a successful SEO campaign you must choose a web hosting provider that is both fast and reliable. Google’s algorithm prioritizes user experience, particularly page loading speed. That means that Google, as well as other search engines, rewards websites that load quickly with higher search engine rankings.
Websites that load quickly provide a better user experience and have higher conversion rates than slower sites that have higher bounce rates. According to research, even a one-second delay can reduce conversion rates by 7%, so it is important to find a web host with 99.9% uptime to ensure that your site is always up and running.
Examine the Performance of Your Website
The speed of your WordPress website is not the only factor influencing its performance. Other aspects such as web design, themes, plugins, images, videos, and responsiveness to different devices also play a role. Fortunately, WordPress includes tools that can help you monitor the performance of your site. Among the useful ones are:
- Google Pagespeed Insights – This tool analyzes the content on your website and recommends ways to improve page load times.
- GTmetrix – This tool identifies the elements that are slowing down your site.
Use these tools to assess your site’s performance and remove any impediments that are causing problems.
SSL Protects Your Website
The more popular a content management system becomes, the more appealing it is to cybercriminals. One of the reasons WordPress sites are targeted by hackers is the lack of security measures. However, securing a WordPress site is not as difficult as one might think.
If you want your customers to trust your website and improve your SEO, make sure your URL includes an SSL padlock and HTTPS. You can accomplish this by purchasing an SSL (Secure Socket Layer) certificate for your WordPress site.
Because all client-server interactions are encrypted, Google prioritizes and boosts the ranking of websites with SSL security. This means that SSL sites are given preference over non-SSL sites.
Secure Your Website From Every Angle
With more security measures in place, a website’s chances of being hacked decrease. In addition to implementing SSL security, you need to have a strong WordPress login password.
WordPress users should also consider installing security plugins such as Loginizer, which helps prevent brute force attacks, and anti-spam plugins such as Titan Anti-spam & Security, which prevents spam emails, comments, and intruders’ IP addresses.
Keep in mind that a hacked site can adversely affect your SEO ranking. As a result, you have to install all necessary plugins to protect your website, keep them up to date, and remove any unused ones to avoid potential security vulnerabilities.
Analyze Your Site’s Hierarchy
The site hierarchy refers to the hierarchical arrangement of web pages on a website. Simply put, it refers to how the website is organized, including the use of headings, menus, submenus, and labels in descending order of importance.
A well-organized site hierarchy allows users easy access to information, whereas a disorganized one makes it difficult to navigate through desired pages.
Examine General Settings
Determine if your website’s domain name should include “www” or not, and if it does, make sure to update the WordPress Address and Site Address accordingly.
Ensure that the “Search Engine Visibility” option under the Settings > Reading menu is unchecked as well. This will allow search engines to index your WordPress site, increasing its visibility to users.
In conclusion, the SEO ranking of a website can be the key to its success but also to its downfall. Follow these recommendations if you want to improve your site’s performance and ranking, or hire an SEO expert if you want to focus on other aspects of your business.