If you were to somehow return to the year 2000, many suggestions of what the future might look like may seem wonderfully outdated. One prediction that has come true, though, is that of ‘social media’ becoming a major part of the world today. Through early sites like Friends Reunited, we’ve seen a transformation from small-time online communication with local people to a world more interconnected than ever before.
Some may scream that it’s a little too Orwell. That being able to communicate with people from all backgrounds and lifestyles isn’t actually as good as it sounds. That social media has hampered communication and killed off our ability to debate rationally. It’s made us more partisan as a species, and it’s also created some key changes to society as a whole.
Let’s take a look at the societal transformation that companies like Facebook, Instagram, Snapchat and Twitter have created.
Everyone can have five minutes of fame
One of the biggest changes in social media has stemmed from how today celebrities are made in moments. From online video game streamers to video bloggers (vloggers) and artists, social media allows us to be seen like never before.
Social media has become famous for helping people find success when it was otherwise denied. From homeless people getting the chance to show their side of the story leading to a second chance to people with limitations or disabilities getting help from across the world, social media has made it easier for people to pick their own celebrities.
If you see someone doing something special online, you can tell other people about it. With more traditional media, stars were picked: today, they are found.
People are more connected than ever before
Through social media, we’ve seen a bigger rise of connectivity than ever. Today, it’s easier to find out about the problems and incidents happening all across the world. From tragedy to triumph across the globe, today we often see the story before it makes any kind of mainstream news.
When you see that companies like Facebook are pulling in over two billion users, it’s easy to see why so many people find social media to be a source of good. Today a business can go from being unnoticed in its own neighborhood to being well-respected in different countries through the power of social media alone.
From being able to see more that goes on in the wider world to interacting and collaborating with people from across the world, there’s greater connectivity than ever before. It would be a stretch to find other communications platforms that can boast such incredible numbers of users, even despite the huge volume of social media platforms out there today.
Social media companies are driving societal change
As mentioned above, social media is one of the easiest ways to find out about major causes. From helping people to rise up and protest against political skulduggery they’d never find out about beforehand to making it easier to raise awareness for good causes, social media drives a new kind of business entirely.
Since the main attraction of social media is meeting other people and interacting with new people/corporations, it’s different from most forms of normal business. By putting people in direct control of what they do when using the platform, it transforms the standard business model. Instead of using the service as laid out for you in other forms of business, social media puts you in complete control of your wider experience. cheap panel.
More businesses than ever see the unique benefits of this. Social media is making it easier for customers to create their own experience when using a business platform. While in the past it was more or less set in stone in terms of the process, today social media encourages a more exploratory form of business.
Social media has created entirely new kinds of business
From people selling new and used items on social media stores to using social media data analytics, business will never return to the previous norm. If a company wishes to advertise on any social media platform, it’s now more applicable to the customer than ever before: with a direct line of communications, people expect more than businesses could previously provide.
This has a natural impact on how business works. With the knowledge that social media provides unprecedented levels of analysis and targeting, in exchange businesses, need to be ready to be held accountable for their actions and their performance. For that reason, business today is entirely different: nowhere near as broad-stroke with regards to who is targeted, meaning businesses find it easier to find their perfect customer.
By the same token, though, customers can now look for their perfect business – and directly test the quality of that business. Major social media companies like Facebook have been the face of a transformation to a more targeted yet accountable kind of business. With business now more beholden to the customer than ever before, social media plays a more important role in our lives – good and bad – that could ever have been expected.
The impact this has had on society in the last decade is almost unparalleled since the Industrial Age: where will social media take us in the decades to come? www.justanotherpanel.com
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