What do you desire in your new website? Chances are your answer will be a breathtaking design or any other words to that effect. People are using platforms like WordPress because it offers access to numerous attractive readymade themes. A lot of people use the CMS only to be able to access its theme library. However, there is another aspect which is interlinked with web design but not many people are aware of its importance. That key element is the content of your website. Do you know that you can improve website UX with good content? Users need to have a productive interaction with website content in order to be encouraged to move ahead on the conversion path. Even then content usually comes second to the design. The following suggestions will help you create content that will positively impact your interface’s UX.
1. Create Content-first Design
The traditional method involves creating the design first and leaving blank spaces for the text. What if the process is reversed? The content is created first and then the layout is designed around it. Businesses forget that you can have the most attractive design but if the content is not interesting, the visitor will abandon the website. A content-first approach puts the emphasis back on the write-up and the end user’s primary requirement. Finalize the written or visual material first and then identify what are the other elements that it must be connected to. The entire layout can be, then crafted around the material.
2. Make Writers Part Of The Design Team
Writers are usually the last professionals to be included in the design process. Let’s consider a possible scenario. A client asks a development firm to convert HTML to WordPress website. The company will conduct meetings with the client to understand her design requirements as well as the features she wants. When the whole layout has been created, the writer will be asked to fill in the gaps by providing the text. Writers must be part of the team right from the beginning. Their input can streamline the design creation process. A few simple tweaks in the layout to accommodate valuable content can have a great impact on the overall user experience.
3. Craft Readable Material
This will be sounding like a generic piece of advice. However, it is vital to create material that can be easily read by the audience. This can greatly improve website UX without too much effort. Enhancing the readability involves structuring the text so that it can be easily scanned by visitors. Most people do not read every line of a website’s content. They will usually scan through the matter looking for words or phrases which they are interested in. Dividing the write-up into different sections with appropriate headers and sub-headers will make it easy for people to go through it. Including visuals will also be helpful in making the content more readable.
4. Align Content To Users’ Requirements
You must never forget that the website and its content are being crafted only for the target audience’s consumption. The material needs to be aligned perfectly to the users’ requirements. It is impossible, otherwise to impress visitors and encourage them to take the desired action. It is important to tell the writers about the end user. This will help them create matter in a language and format which the audience will like. It will be pertinent to create an ideal user persona so that the professionals understand how they should approach the content creation process.
5. Organize Content In An Hierarchical Manner
The presentation of the matter is as important as its language. You can compose the best material which will go unread because it is not presented in an efficient manner. It is necessary to know the journey that visitors will make on the website. The content must encourage them to take the next step to continue on the path. The material, therefore, must be organized in a hierarchical way. This will present the text in an efficient way. It will also make it easy for visitors to go through the entire write-up without getting bored. This point reiterates the need for making writers a part of the design process right from the outset of a project. They can collaborate with other professionals to decide the perfect layout with an optimized content display.
Content is an integral part of the user experience of a website. Owners, as well as developers, must understand that they need to fashion a layout around the content. In fact, clients must ask agencies like WordPress development services to include writers in the design process right from the very beginning.