Are you dreaming of the day your marketing video will go viral on social media?
It’s probably coming sooner than you might expect! These days, it’s not uncommon for businesses to sell out their products after posting a viral video on TikTok or other social channels.
However, while most viral videos appear to go viral accidentally, it’s possible to create intentional content that will blow up on social media. For this to happen, you need to master the art of creating viral-worthy videos.
We can help you with that. Read on for practical tips on how to make your brand an overnight social media sensation.
First things first, what qualifies as viral content?
Getting a ton of likes and shares on a social medial post is nice, but it doesn’t necessarily mean the post has gone viral. There are brands with millions of followers on social media, and they routinely post content that evokes huge engagement with those followers.
A post is said to be viral when it’s getting shared by social media users beyond its intended target audience. For instance, if you’re a local business, but your post is getting shared by people from across the country or even the world, you can finally rest! Your post has gone viral.
Most of the posts that have unintentionally gone viral have no specific target audience. They seem to excite just about everybody (like this video of a man saving his dog from an alligator — with a cigar tucked in his mouth the whole time)
In business marketing, though, you can’t follow the same concept. Creating content without a target audience in mind won’t yield any viral status.
When you have a clear picture of your target audiences, you’ll be in a better position to create content that appeals to their specific content consumption preferences.
For example, if you’re targeting Generation Z, you’ll know that these consumers will be caught dead reading a blog post. Their content format of choice is video. Short videos.
When you create content that’s likely to entertain and engage your target audience, you’re giving it a springboard to social media virality.
Trends come and go, but while they’re here, they can give your brand maximum exposure. You just need to know how to make the most of current content trends.
If you’re using video marketing to promote your brand, keep tabs on the latest video trends. Check out trending videos on YouTube, for instance. If animated videos are dominating, don’t go against the grain. Animate your videos.
Influencers are individuals (and even businesses) that have built a large social media following in certain niches. Partnering with some influencers in your niche can substantially improve your content’s chances of going viral.
You can get a few influencers to share your post with their followers or do a vlog about your product. Whichever agreement you work out with them, rest assured your brand will gain more exposure – and maybe go viral.
Billions of people are active on social media. You just need your content to reach a small fraction of these people to go viral.
It’s not that simple, though. Going viral requires your content to tick all the boxes. With our guide, there’s nothing stopping you from creating viral content.
Keep tabs on our blog for more marketing advice.