In today’s world, a company’s website has become the initial handshake between them and their potential customers. And just like any first impression – it has to be great! A great website is marked by its relevancy, trustworthiness, and appeal. The most successful brands know their website design is one of the most significant factors for a successful website.
Even though there are many intuitive and helpful website builders, it is essential to know what truly makes a website capture the attention of its visitors and encourage them to engage further. If you are completely fresh to designing a website, you are in luck! Just 99 Web Design has kindly shared their top ten tips for building a WordPress website like a true web designer.
#1 Make Sure Your Site Accurately Reflects Your Business
Think of your website as an extension of your business – its design needs to be a truthful representation of what your business is about. One of the most important things to consider before even beginning to design your website is the type of business and how your website functions for that business.
For example, an artist may want their design to be colorful and elaborate, while a medical business should strive for a simpler design. Ultimately, you want to keep your audience in mind as you design your website to create a sense of connection with your visitors.
#2 Understand The Importance Of The Fold
Those less familiar with marketing and advertising may not understand the fold or why it is so important. Essentially, the fold is the portion of the website that displays immediately after it loads – no scrolling or clicking involved. Some argue that this website area doesn’t matter because of various screen sizes. However, research shows that activity above the fold is heavily increased compared to the rest of the site.
Businesses must ensure that this area of their website encourages their visitors to keep exploring while giving them a clear idea of the company’s value. Businesses should focus on creating:
- A concise and descriptive headline
- A primary call to action
- Media that emphasizes the website’s goals
#3 Keep It Simple
What matters more than how you bring visitors to your business’s website is how easy it is to navigate your site once they are there. Therefore, the design of a company’s website needs to be simple and effective. Overwhelming visitors can cause confusion which is more likely to lead them to abandon your site altogether.
Homepages act as a valuable resource that informs visitors and potential customers about your company. Refrain from using big blocks of text to explain your business. Instead, opt for captivating media and selective words that make a strong point.
#4 Scrolling Is Better Than Clicking
This one may not seem as intuitive as the others, but today’s website visitors prefer to see as much information as possible with as little action required. Putting everything on one long, flowing page makes it easy to access additional information once a visitor has made it past the homepage.
Spreading information across many different pages can make navigation more difficult, which causes visitors to lose interest and bounce from your site to another. On the other hand, keeping everything on one page keeps potential customers interested and lets them quickly gather the information they need to consider your offerings seriously.
Simple navigation is one is fundamental a company’s website. When people visit your site, it is imperative that they can easily find everything they may need to know about your company and how it can help them.
As you design your website’s navigation, it is important to include clear subheadings that usher visitors to the information they need. When websites have poor navigation, users are more likely to leave and head to a competitor.
#6 Link Your Social Media
Today’s online customers need to feel like they completely understand and trust a brand before converting. Most consumers will want to explore your business beyond your website. Social media allows them to see what current customers are saying and how well a company engages its community.
Essentially, social media helps drive more leads. Therefore, as you create the design of your website, it is important to include social media buttons. These allow visitors to access your social media pages quickly and conveniently.
#7 Make It Mobile Friendly
Most of those visiting your site access it from their phones and tablets. Your visitors should be able to experience your website at its very best regardless of the device they use to browse.
Before launching your site, it should be tested on mobile devices. The best way to test is to put yourself in the role of the user. Test out each page and every user action or button with your phone or tablet.
#8 Add Personable, High-Quality Photos
Images provide a fantastic way to upgrade its content. However, while showing pictures of people is essential, it is best to stay away from stock photos. Quality in your photos is more important than the number found on your site.
Even though stock photos look professional, they take away from your brand’s true identity. However, low-quality selfies will not suffice. Instead, aim to post high-quality photos of you and your team, as well as pictures related to the services or products you provide.
#9 Integrated Call To Action Buttons
Aside from informing your customers about how your company can bring value to their lives, the other primary purpose of your site is to convert visitors into customers. Making it as easy as possible for your users to convert is paramount.
CTA buttons encouraging users to sign-up, buy, join, or subscribe helps to boost conversions. While building your website, consider adding CTA buttons throughout your website. They make it easier for you to create actionable elements to move your potential customers further along their journey.
#10 Don’t Forget The Contact Page
Sometimes overlooked but always essential is your site’s contact page. Providing simple and effective contact forms help your users get in touch with your business. It is also important to include your company’s contact information.
Your contact page should include elements such as your address, phone number, and email address that will provide quick answers to customer inquiries. You can create a distinct page for your contact elements or include it on the footer of your site.
Ensuring your company’s website is simple, informative, and responsive is the best way to engage your visitors and increase conversions. Businesses ready to create a website or upgrade a current site can give it a try on their own or hire a wordpress design agency in united states like Just 99 Web Design, to create a site.