Are you looking to develop an online store? Do you already have an online store but want to make it better? Are you wondering what Magento is all about and trying to find the best team? Well, we’ve got answers and much more!
Before launching into the many advantages that Magento Commerce offers and the best strategies in the market, let’s trace our steps back and look at some historical snippets.
THE BEGINNING OF ECOMMERCE
Did you know that online shopping was originally invented by Michael Aldrich way back in 1979? He built the earliest form of ecommerce that allowed B2B and B2C online transactions, called, guess what? Teleshopping!
The most significant online shopping transformation, however, happened in 1995. First, Amazon kicked it off, and eBay (AuctionWeb at the time) hopped on the bandwagon, followed by Alibaba and many more. Next, PayPal launched its online payment system niche in 1998, while Google launched Adwords in 2000. Shopify then stepped in in 2004 as a prominent online storefront service.
THE STORY OF MAGENTO
Magento was originally developed by Varien Inc., a private company based in California, as a PHP-written open-source e-commerce platform in 2008. Having won several awards, like the “Best of Open Source Software Awards” and “SourceForge Community Choice Awards,” it was later acquired by Adobe in May 2018.
In April 2021, Magento Commerce was rebranded as Adobe Commerce.
With these backdrops, it’ll hopefully be easier to understand the features and advantages that Magento Commerce (now Adobe Commerce) brings to the table.
WHAT SETS MAGENTO COMMERCE APART?
01 | SCALABILITY
Whether you’re selling 20 products or 20,000, Magento can easily meet your ecommerce and customer experience demands. In addition, its constantly updating features help enhance your operations and experience.
02 | HIGH-SPEED SEARCH
Magento uses its Elaticsearch feature to make finding products and information easy and super-fast for customers. Elasticsearch is a free, open, and distributed search and analysis engine that considers all types of data – from textual and numerical to geospatial and unstructured.
03 | MODERN OPTIMIZATIONS
Think fast loading with fewer server resources and lower hosting costs. Magento 2’s compatibility with the latest technologies like PHP 7 makes it all possible! It also has a mobile-first platform with responsive design and a consistent UI across primary devices. Additionally, its compatibility with Google Analytics makes tracking parameters customizable.
04 | CUSTOMIZABILITY
Besides your online store’s appearance, you can customize your shipment, payment, and language options to suit your customers best. Magento is an open-source platform that gives you an array of built-in plugins, 500+ extensions and templates, and themes to choose from. However, with the help of some good coding, the scope to further customize your store is virtually endless.
05 | RICHNESS OF FEATURES
The number of features that Magento offers is nothing short of impressive. You can have complete flexibility and control of your online store to customize and personalize it per your requirements.
By the way, if you can’t wait to discover some of these features, don’t. Just scroll down!
7 IMPRESSIVE FEATURES OF MAGENTO COMMERCE
01 | MULTI-PLATFORM & MULTI-STORE
With Magento Commerce, you can easily make third-party integrations with other stores/sellers, payment gateways, and add-ons. You can also set up multiple websites within one platform using the catalog subset rather than running them separately. The multi-store facility is a great way to have localized sites per market with a common backend and codebase. And you can further customize each of these websites/stores per your requirements.
02 | SECURE PAYMENT GATEWAYS
Magento Commerce offers direct payment gateways and redirections to other PSPs (Payment Service Providers).
03 | CRM SYSTEMS
Salesforce, HubSpot, Zoho, and Metrilo are some of the popular CRMs that Magento is compatible with. With the help of these CRM systems, you can gather data, build loyalty, and strategize functional approaches to enhance your sales, marketing, and customer engagement.
04 | CUSTOMER EXPERIENCE
With the rise in customer service expectations, it has become almost mandatory to focus on and enhance your service and overall experience. Magento is compatible with Help Desks and Live Chat platforms that streamline your customer service response and solution times, helping create a seamless experience.
05 | FREE COMMUNITY SUPPORT
From the best practices in the industry and troubleshooting to tips and hacks, you can connect with the 360,000+ members of Magento forums for guidance in your journey!
06 | REPORTING & ANALYTICS
With its Google Analytics and Business Intelligence integration, Magento can provide extensive reports and insights to enhance your digital marketing strategy. For example, you can create dynamic reports for your taxes, sales, best-viewed products, coupon usage, abandoned carts, customer locations, revenue, profit margins, refunds, conversion rates, and more.
07 | SEO OPTIMIZATION
Magento already comes power-packed with efficient built-in SEO modules. It provides features like SEO-friendly URLs, metadata for pages, prefixes and suffixes for title tags, rich snippets, unique category paths and canonical tags, Robots.txt files, and XML sitemaps. These can help you improve your SERP store positions, boost visibility and traffic, increase your page authority, and, eventually, your conversion rates.
Sounds convincing? To get started, you can choose between the following two Magento Commerce platforms depending on your requirements:
1. Magento Community Edition
Free, open-source, but paid for the domain, hosting, design and development
2. Magento Enterprise Edition
Paid, with technical support
So, should you opt for Magento Commerce? Is it worth it?
Our recommendation is to invest in Magento for long-term benefits. With this one-time investment, you’ll save money, time, effort, and many hassles. You can start small, add customizations on the way, or reach out to a trusted Magento development services.