If you want to increase traffic to your website, storefront, or digital services, then you’ll need an effective strategy to bring people in. In particular, you need a strong digital marketing strategy that puts you and your business in front of the right potential clients.
Digital marketing services are highly effective because connecting with the people you need can be difficult with so much competition online. With a targeted campaign, you’ll receive more responses from people that have a genuine interest in what you’re offering.
Before you decide on a digital marketing campaign, you’ll need to know which approaches work best. There are three popular and effective choices that most other businesses use and we’ll take a look at them below.
Pay-Per-Click (PPC) Campaigns
One of the most common digital marketing strategies entails a pay-per-click (PPC) campaign. This is an approach that directly targets the audience you are looking for.
PPC campaigns entail ads placed on relevant searches and websites that will direct potential clients to you. For each click on your ad, you will then pay.
These types of campaigns are particularly effective due to the specific parameters of their targeted nature. While millions of people are searching online, you only want your ads to show up on searches of people who might want what you’re selling.
If you show up on searches for someone who isn’t in your target demographic, then any click they make on your ad is likely wasted. With an effective PPC campaign, your ads only wind up on the most relevant searches.
The main drawback here is that the ad is only a success when someone clicks on it. You can have thousands of ads show up without getting a single click, but that is why you only have to worry about paying for the clicks that do show up rather than how many ads are shown.
This relatively minor expense is well worth it when that carefully sought-out click translates into a new client or sale.
Search Engine Optimization (SEO)
Another popular digital marketing strategy is search engine optimization (SEO). This approach is extremely successful because it makes your website and pages more relevant in searches and therefore easier to find.
One of the biggest issues with connecting with potential customers is their being able to find your business. You might have the perfect product or service for them, but they may never know if you don’t show up in their search results.
SEO is fantastic here because a thorough optimization will ensure that your website features high-quality content that registers well on search engine algorithms. This has a snowball effect because the more your website is clicked on, the more authoritative and relevant it continues to be in searches.
As a result of this, SEO campaigns effectively improve existing content so that more people can find it. It’s far easier to work with content you already have than to generate new pages and articles to garner interest.
Social Media Campaigns
The other primary technique for digital marketing involves campaigning on social media.
This refers to establishing and maintaining a social media presence to further connect with the community in more personal ways. A great example of this is having a Twitter account that playfully responds to users that engage with their account and content.
When you’re interacting on social media, you’re making an extra effort to find people where they’re comfortable. By connecting in a friendly way, you can give them positive impressions about your business and spread awareness of what you have to offer.
Social media campaigns are not only good at attracting new customers, but they’re also great for retaining existing customers by creating brand loyalty. By continuing to foster a relationship through social media, you can provide customers with a great reason to remember you and continue conducting business with you in the future.
Many people are on social media today, so campaigning on these platforms gives you additional opportunities to connect with them.
The best way to make more potential customers aware of your website and business is to use an effective marketing strategy to properly reach them. With the use of a well-targeted campaign, you can greatly increase your traffic and sales.
Three digital marketing campaigns produce the most results. This includes a PPC campaign, search engine optimization, and social media campaigns.
With all of this in mind, you’re best off combining multiple digital marketing strategies. The best approach considers multiple perspectives and tries to reach the right audience in as many ways as possible.