Advocacy is an activity by an individual or group that aims to influence decisions within political, economic, and social systems and institutions. Advocacy includes activities and publications to influence public policy, laws, and budgets by using facts, their relationships, the media, and messaging to educate government officials and the public.
Advocacy can include many activities that a person or organization undertakes including media campaigns, public speaking, commissioning and publishing research. Lobbying is a form of advocacy where a direct approach is made to legislators on a specific issue or specific piece of legislation. Research has started to address how advocacy groups in the United States and Canada are using social media to facilitate civic engagement and collective action. Your Financing Advocate.
Advocacy in all its forms seeks to ensure that people, particularly those who are most vulnerable in society, are able to:
- Have their voice heard on issues that are important to them
- Defend and safeguard their rights
- Have their views and wishes genuinely considered when decisions are being made about their lives
Advocacy is the process of supporting and enabling people to:
- Express their views and concerns
- Access information and services
- Defend and promote their rights and responsibilities
- Explore choices and options
What Is Advocacy Advertising?
Advocacy advertising is the use of marketing to support a particular message or cause. Unlike commercial advertising, advocacy advertising is considered to be undertaken in the interest of a group or the public and typically does not promote a product or service. Funding for advocacy advertising can be through non-profit organizations by corporations or private advocacy groups. Some governments require that organizations engaging in advocacy advertising clearly state how the funding is provided.
An example of advocacy advertising is funding for cancer research. An organization may run paid advertisements on television in order to raise money through donations, and state that donations will be used to pay for drugs and treatments to combat cancer. This type of advertising is prevalent during major political elections, as various corporations and interest groups campaign for or against candidates.
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