high-quality content is the king of content marketing in 2019, so many businesses choose to hire in-house teams for their content marketing needs, but some other companies choose to hire an agency for that, so what is the big difference between hiring an agency and content marketing in the home?
the benefits of hiring an in-house marketing team?
Building an in-house marketing team Be more familiar with your business and your marketing strategy, and they are fully aware of the product you are shopping for. It is easier for them to communicate and collaborate in messaging and marketing campaigns.
But in-house marketing has its drawbacks, making it difficult for some small and medium-sized companies that lack the budget to hire and train professionals with a variety of marketing skills.
In addition to the exit of a member of the team for some reason will greatly affect the rest of the team to achieve the desired marketing objectives.
It will require many employees with different disciplines to implement integrated marketing plans such as messaging, search engine optimization, web design, content development and social media management and this will raise costs.
Read Also: content marketing vs seo.
Why Choose Big companies Hire an E-Marketing Agency?
the best benefit of content marketing in a house is you will learn about the points of strength and weakness in content marketing agency, but it’s also were more differences between doing content marketing in your home or hiring an agency.
the companies often choose to hire an agency for content marketing because the agency has a Skill Diversification, so when it’s come with Skill Diversification you should go to an agency. some companies don’t need to hire a team of marketers for their content marketing, so they hire an agency In order to save expenses. the companies hire the agencies because they have a big ability of Predictability.
If you are going to choose between in-house content marketing and an agency, you must first specify the following points:
- your business size.
- management style.
- organizational structure and can an in-house team fit in.
- your content marketing needs.
- Can you provide resources, like office space, to an in-house team?
- Do you have any experience with outsourcing?