Popups are an effective way to increase conversions for your online store. Furthermore, they can build customer loyalty and encourage repeat purchases.
What type of popup you use depends on the goal you wish to achieve. For instance, if you want visitors to sign up for your email list, then a promotional offer would be ideal.
1. Increased Conversions
Are you searching for a way to increase the conversion rate on your Shopify Store? Shopify popup window could be the solution. Not only can they grow your email list, stop cart abandonment, promote special sales and encourage returning visitors to purchase from you again, but they can also be utilized as an effective method for growing sales on certain items.
Shopify stores can use popups to offer incentives (known as lead magnets) to encourage customers to subscribe to their newsletters. This is an effective way of expanding your mailing list while simultaneously providing valuable information.
For instance, you could offer a coupon that can be redeemed for purchases made within 30 days. Doing this gives your business an opportunity to recover abandoned customers before using standard email sequences and retargeting ads.
In addition to offering incentives, popups can also be used to display personalized recommendations. These could be delivered through lead gen quizzes that collect personal information about website visitors and suggest products based on their responses.
2. Increased Customer Loyalty
Pop-ups have a tremendous effect on customer loyalty, as they offer an engaging experience that consumers crave. Their transiency often causes FOMO (fear of missing out), prompting shoppers to grab their wallets in a flash.
One Shopify store that has experienced this effect is Fresh Heritage, which sells grooming products. Their pop-up featuring a well-groomed man helps the brand stand out from its competitors.
Pop-ups are an effective way to motivate a customer to join your email list since they appear immediately upon visiting your website. This tactic has the potential to dramatically boost conversion rates.
3. Increased Conversions on Mobile
One of the most essential metrics for store owners is conversion rate. Poor conversion can lead to costly mistakes in sales. No matter if it’s through paid search, SEO, social media, or email marketing – a high Shopify store conversion rate will make a substantial impact on your business’s profitability.
When optimizing your Shopify conversion rate, customer experience should be the top priority. This includes speed, responsiveness, and scalability.
Another essential aspect of customer experience is product page design and functionality. This encompasses copy, how visitors navigate to the page, as well as other factors that encourage purchase.
Offering 24/7 customer support is also essential for a positive customer experience. This can be accomplished through live chat, phone calls, or emails.
4. Increased Conversions on Desktop
One of the best ways to entice people to sign up for your email list is by offering them something of value. This could be a discount, free shipping, or even a gift card that they can use when purchasing items from you.
These types of offers are more appealing than simply “buy” or “view products”. Additionally, it serves to give visitors a sense of urgency that will encourage them to make their purchase sooner rather than later.
Shopify stores can use popups to increase conversions. For instance, welcome popups are ideal for capturing leads and providing customers with important information before they make a purchase.
Optinmonster is a Shopify app that helps online store owners generate leads through popups. This versatile solution features ready-to-use templates, A/B testing technology, data analysis technology, and more to help generate sales.