When designing your product packaging, it’s critical to consider the type of stores you would like to see your product sold in, and how you can set it apart from similar products packaging. Sure, there are countless methods and options to determine what works and what doesn’t. But, considering these tips from store owners is priceless.
Make it Enticing for Gift Givers
Custom printed boxes can be a bit costly than tags, cardboard backers and other options. However, if you think your product would make a great gift, there is no harm in packaging it in a box. In fact, most store owners are of the view that enclosing your product in a box is an excellent way to lure busy folks who are seeking a present.
If your product looks like a great present in a box, the gift giver can instantly throw it in a gift bag or use an exquisite wrapping to present as a gift. Products enclosed in box packaging are great for merchants too because it’ll keep your product or packaging safe from any damages.
Seal your Packaging Boxes
If you are planning to box your product, make sure to have a way to seal it. Why? You would be surprised to know that a lot of customers open the boxes just to see your product and then leave it unwrapped. This creates a mess on the retail shelf. Store owners, therefore, suggest that product manufacturers should come up with some sort of seal, sticker or shrink-wrap that’ll keep their packages tidy.
Powerful Visuals Stand Out
When shoppers are browsing the aisles, they do not have much time to read and learn as merchants had hoped they would. They might be running short on time or a toddler is throwing tantrums at them. Whatever the case may be if you want your packaging solution to give them a good idea about the benefits of your products tries to incorporating more visuals than text.
Because the human brain decodes visual information 60,000 times faster than the text or verbal message. For instance, retailers’ feedback swayed a vendor to bring pictures of girls wearing the bags to the front of the packaging because it illustrates how the product works.
Bigger isn’t Better for Logo
The next time you begin to splash your logo all over the product make sure to give it a second thought. Because a high percentage of retailers don’t buy products for their shops that have huge logos printed all over them. In fact, parents, too, don’t want their kids advertising a brand by wearing the product.
It’s best to use a logo small rather making it a big visible part of your product. This way, your prospective customers don’t feel they are a part of a free advertising campaign. You can take cues from different brands how your logo should stand out without being too prominent.
Packaging Design is More Important Than Product
Some store owners think that packaging design is more important than the product itself. This might be a blow to the manufacturer’s pride but you will find it true. Why? The packaging tells you the story, lists product features, shed light on its benefits, and lure customers by educating them how your produce fits into their lifestyles.
Without this, your product won’t sell itself. For example, none descriptive creams or lotions won’t appeal to people unless they are packaged in a beautiful enclosure. Because packaging gives you a huge opportunity to speak to your target audience through design.
Are you Ready for the Experience
We hope that you will bear the aforementioned tips in mind when you will design a custom packaging solution for your products. And avoid all the “don’ts” that can make store owners say no to you. The key here is to team up with a reliable custom packaging company and create an exquisite packing that’ll make your product stand out. So you can turn that pure gold idea into reality and come up with a packaging design that’ll prove a revenue generator.