Consent Management Best Practices That You Need to Know

Consent Management Best Practices That You Need to Know
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In 2023, more businesses than ever are being hit with non-compliance fines, and more consumers are becoming concerned about how their personal data is being collected, stored and shared.

Content management refers to a system that gives consumers control over what personal data will be shared with a business.

As a business, you are responsible for the collection and management of customer consent. You must adhere to the relevant standards regarding personal data processing.

Failure to do so can result in hefty fines and a huge reputation hit. Consent management should be a priority for all businesses. 

But what are some of the best consent management practices? That’s what we’ll be exploring today – read on to learn how you can ensure you have an effective consent management plan. 

Prioritise Customer Experience 

First and foremost, you should always prioritise the customer experience. Understand the benefits that consent management can have on your customer’s journey and the reasons why they may not be comfortable having their personal data shared. 

Ensure that users are aware of exactly what they are consenting to. Any consent requests should be completely visible on your site and easy to understand. 

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Be sure to use clear, concise language to avoid any confusion. Having a user-friendly interface that is easy to understand will improve the customer experience, whether it be on a mobile device, laptop or desktop. 

Keep Consent Preferences Separate From T&Cs

Your request for consent should be completely separate from your Terms and Conditions. Any forms requesting consent should be clear, concise and easy to understand. 

When implementing your request for consent, ensure it is free of legal jargon – your consumers must be able to understand what they are consenting to before you collect their data. 

Your Terms and Conditions agreements (T&C) includes information about the rules, standards and requirements on using an app or website. For example, it may include information about copyright, forbidden activities, and disclaimers.

If you are using both legal agreements, keep them separate. Although they may reference each other, ensure you have two separate legal agreements. 

Be Aware of Non-Compliance Consequences

You should always be aware of the importance of compliance – not only for the benefit of the customer but for the sake of your company’s future. 

No business is exempt from privacy compliance. From small start-ups to large-scale corporations, businesses of all sizes from all kinds of industries have been hit by fines for privacy violations. 

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The GDPR is a strict data protection law and there have been hundreds of GDPR-related fines for companies that have customers in the EU. The largest fine on record is $877 million. This fine was issued to Amazon back in 2021 for cookie consent issues. 

You may be given a fine of up to $24.1 million (or 4% of your annual global turnover) for a breach of GDPR. You may be given a fine of $2,500 for each violation of CCPA – or $7,500 for an intentional violation that isn’t remedied within 30 days of the noncompliance notice.

Choose The Right Consent Management System 

Finally, you should ensure that you have a quality consent management system in place. Many businesses don’t have the legal expertise to ensure they’re compliant with GDPR and other privacy regulations. 

This is why many organisations choose to utilise a consent management platform. This can streamline the entire process and automate compliance. With a quality consent management platform, you can effectively collect and manage personal data while adhering to data protection laws and regulations such as CCPA and GDPR. 

The right consent management system can be used across different platforms such as IoT, App-Connected TV, mobile devices and websites. It can also help improve the visibility of your brand and improve customer satisfaction rates.

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