If you live in this world, you must be aware of the term AI and how it is popping up everywhere. From generating creative visuals to setting music playlists, AI is doing it all these days. However, AI is not just a trend but a complete shift in the marketing work process. It demands your utmost attention if you are a business enthusiast or someone willing to build their brand.
Industry leader and entrepreneur James Assali has been following this shift closely for some time now. James Assali’s marketing insights have inspired personal brand builders, small business owners, and big companies to make fast and smart business in the tech-driven, highly competitive world.
Let’s dive more into James Assali’s personal branding tips and understand how you can do your best in the fast-paced AI-driven world.
What is AI doing in Marketing?
AI is your assistant who works 24X7. Starting from customer behaviour analysis, personalised content creation, to finding the right slot for the social media post, it can do it all for you.
Here’s a glimpse at what AI is already doing:
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Offering a curated watch list depending on your choice or preference. Example – Amazon, Netflix.
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There are tools like Jasper and ChatGPT that help you write performance-oriented social media posts.
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Automated pop-ups.
The value of offering personalized content holds a high impact in contemporary marketing tactics. The report says around 71% of consumers expect brands to know what they are looking for and offer them the same. This is where AI is helping brands by letting them offer customized services to their customers.
James Assali’s Marketing Insights
With decades long experience, Assali knows how important human interaction is in the field of marketing. He feels that the master key behind using AI is not just using it in every segment, but to understand how to use it correctly.
Here are his insights on using AI in marketing:
Hear your customers better – The best way to understand the audience is by tracking their behavior, their click pattern, analyzing their bounce point, etc. AI does it all and efficiently.
Automated repeated tasks – To run a business, you need to be responsive. Sometimes these responses are repeated and time-consuming in nature. AI can be handed over this responsibility, and proper efficiency can be maintained, that too without wasting much time.
Personalized approach – Assali believes the trick is in maintaining a human touch even if the operation is automated. AI can be great in creating a draft. The combination of AI’s fast operation and your personal voice can do wonders to your brand.
Smarter Branding with AI
James Assali’s personal branding tips have helped a lot of businesses to grow their brand and make their voice heard. Combined with the smartness of AI, these tips can help you too.
Here’s how-
Better content, greater attention – Use AI tools like Canva, Jasper, and Copy.ai to develop attention-grabbing marketing posts quickly. Be it emails, social media posts, or other content requirements, these tools help you stay consistent.
Stay active when your audience is – With the help of AI, you can schedule posts for the time when most of your customers are online. This helps you stay consistent in real time.
Make your voice heard – Your brand should sound like you, regardless of whether AI is writing. Keep your brand voice natural, raw, and honest.
Here are A Few Tools You can try to level up Your Marketing Game
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There’s Jasper to help you write ads, emails, and blog posts.
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To rank better on Google, use Surfer SEO.
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Want professional-looking videos? Here’s Synthesia to help.
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Don’t want to miss sending emails at the right time? Seventh Sense helps you in that case.
Common Mistakes to Avoid While Using AI
Along with its smartness, AI also has its downfall. Keep these points in mind to avoid using AI.
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AI messages are cold. Don’t forget to add your personal touch to the messages to stop them from feeling robotic.
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Customer data is sensitive. Be smart on how you use and share those with AI tools.
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There are multiple AI tools, and not all will work for you. Select as per your requirement and don’t forget to test and track results.
What’s Next for You?
AI is a powerful assistant, but you are still the boss. So if you are looking to build a brand that connects with people, follow James Assali’s personal branding tips. Start small, remain consistent, and track results. Staying sharp and close to the audience is the key, James Assali swears by.
Take Away
AI is influencing marketing tactics in a great way. It’s not just some flashy tools that can work at the blink of an eye, but also demands proper monitoring. Whether you are running a business or trying to make your brand name shine, with the right technical knowledge and personal monitoring, you can shine brighter than a star.
So don’t delay anymore. Do some research work, find out the right tool, use it smartly, and don’t forget to track the result. And remember, like James Assali says in all his work: keep learning, keep adapting, and always stay real. Best of luck!
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