6 Key eCommerce Business Models: What’s the Best For your BigCommerce Business?

6 Key eCommerce Business Models: What’s the Best For your BigCommerce Business?
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In this fast-paced digital world, eCommerce is a driving force in the retail industry. The convenience that online shopping provides to an ever-increasing number of users, homemade digital brands can now achieve success in their business different models. Now each different model offers unique advantages, which is why business owners need to understand everything properly before selecting the best fit for their needs. In this article we look deeper into the six key eCommerce business models and understand its dynamics, to understand the best one for your business. Starting off with:

#1 Business-to-Consumer (B2C) eCommerce:

One of the most common approach in the eCommerce industry is the Business-to-Consumer model, where businesses sell products or services directly to individual customers. For entrepreneurs looking to establish a robust online presence, BigCommerce is one of the most popular platform providing powerful features and flexibility. One successful brand that has thrived on BigCommerce is Skullcandy, a renowned audio accessories company. With Skullcandy, BigCommerce’s user-friendly interface and extensive customization options, has been able to provide a seamless shopping experience to its customers.

#2 Business-to-Business (B2B) eCommerce:

B2B eCommerce focuses on selling products or services to other businesses. For wholesalers or suppliers selling in bulk, this model streamlines the procurement process and reduces costs. BigCommerce offers robust B2B functionalities, such as custom pricing, bulk ordering, and personalized catalogs, making it a suitable platform for B2B eCommerce. A real-life example of a successful B2B brand on BigCommerce is Thomasnet, an industry-leading B2B platform connecting buyers and suppliers. Thomasnet has utilized BigCommerce’s B2B capabilities to create a seamless and efficient platform for industrial product sourcing.

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When it comes to starting your own BigCommerce store with a successful business model, trusted BigCommerce development company like CodeClouds can provide expert guidance and development support. Their team of experts can help you set up your store providing custom and scalable eCommerce experiences, from web design, theme development, to custom checkout implementation for seamless online payments. Their flexible pricing plans makes it easy for businesses to access high-end web functionalities and features within your allocated budget.

#3 Peer-to-Peer (P2P) eCommerce:

Peer-to-Peer eCommerce platforms connect individual buyers and sellers directly, without intermediaries. While BigCommerce primarily caters to traditional B2C and B2B models, there are real-life examples of successful P2P brands that have leveraged BigCommerce’s capabilities. For instance, The Penny Hoarder, a personal finance website, uses BigCommerce to offer a platform where individuals can buy and sell financial advice and products.

#4 Subscription-based eCommerce:

The subscription-based eCommerce model offers products or services on a recurring basis in exchange for a subscription fee. While BigCommerce provides support for subscription-based businesses, it’s important to note that this model may require additional customizations or integrations to meet specific requirements. For this, you can also partner up with Edvantis, a certified BigCommerce partner agency. Their expertise in working with microservices-based, API-driven, cloud-native, and headless global subscription-based brands can help you leverage their insights into your store on the long-term. Furthermore, they also provide an excellent resource for independent businesses on implementing subscriptions on BigCommerce, which can be a great place to start with, especially if you’re a beginner. One notable example of a subscription-based brand is Dollar Shave Club. Although they don’t use BigCommerce as their platform, their success in delivering monthly shaving supplies illustrates the potential of this model.

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#5 Dropshipping:

Dropshipping is an attractive eCommerce model for entrepreneurs seeking to start an online business with minimal upfront investment. While BigCommerce doesn’t have native dropshipping capabilities, it can still be used effectively by integrating with third-party dropshipping platforms. Many successful dropshipping stores have thrived on BigCommerce by leveraging its robust features and integration options. For example, Salt Life, an apparel and lifestyle brand, has built a successful dropshipping business on BigCommerce.

#6 Multi-vendor Marketplace:

The multi-vendor marketplace model brings together multiple sellers on a single platform, creating a virtual marketplace where buyers can find a wide range of products. While BigCommerce doesn’t provide native multi-vendor functionality, it can be customized to support marketplace features. One successful example of a multi-vendor marketplace is Handshake, an eCommerce platform that connects manufacturers and retailers..


Selecting the best eCommerce business model for your online venture is essential for its long-term success. Given the diverse range of business models out there, understanding the nuances of each model is crucial to decide what works in alignment of your brand vision. In this article we have explored how BigCommerce provides a solid foundation for B2C and B2B eCommerce, and it can also be customized to support other models like P2P, dropshipping, and multi-vendor marketplaces. So, embrace the eCommerce revolution and choose the right model for your business. With the right strategy and development support, you can create a thriving eCommerce presence and achieve long-term success! Good Luck!

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